The Person Behind the Dogs

Amanda Antosh

Amanda is a performance marketing leader with 10+ years of agency experience managing media planning and activation for a range of clients and industries.

With an activation background in paid social, she specializes in planning full-funnel media programs that optimize for efficiency.

Amanda is currently based in Frederick, MD with her 3 dogs, happily working remotely to pay for the backyard they clearly deserve.

Education

B.S. Mass Communication

Towson University | Towson, MD

August 2007 – December 2010

Highlights

Multi-Channel Media Planner

My experience spans industries and budgets ranges, from early-stage startups to major Hollywood productions

Data-Driven Performance Strategist

This almost seems redundant – I literally have to be “data-driven,” right? That’s the whole thing about driving performance – it’s all based on your data!

Platform + Analytics Proficiency

Google Analytics/GA4, Tableau, all major social ad buying platforms

Effective Communicator + Collaborator

Highly organized with strong project management skills across teams and stakeholders

Skilled Storyteller + Presentation Builder

I love designing reporting dashboards and building impactful recommendations

Creative Consultant

Ad specs, copywriting, platform best practices, asset trafficking

Work Experience

Horizon Media | Los Angeles, CA

August 2019 – October 2025 (6+ Years)

Associate Director, Performance Media

May 2023 – October 2025 | Fully Remote

National B2B Franchise (600+ Locations)

Led multi-channel media strategy across paid social, paid search (SEM), programmatic (display, OLV, CTV, streaming audio, YouTube/DV360) and organic search (SEO) for national franchise brand (600+ locations), managing $17MM annual budget.

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Associate Director, Social Marketplace

March 2022 – May 2023 | Fully Remote

Lionsgate Entertainment + Roadside Attractions

Led paid social strategy planning and buying for theatrical, PVOD, and home entertainment releases, with heavy emphasis on video performance, creative testing, and custom audience builds.

CBS Viacom

Planned and executed title-specific buys and premium placements across paid social environments to drive awareness and promote live viewership for broadcast, streaming and subscription properties.

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Supervisor, Social Marketplace

August 2019 – March 2022 | Los Angeles, CA

CBS Viacom

Oversaw a team of media buyers in the design and execution of integrated paid social campaigns including high-impact takeovers and influencer programs to drive broadcast tune-in and adoption of streaming platforms.

Altice Business

Led strategic direct-response planning and buying for portfolio of brands (Optimum, Suddenlink, Altice Mobile and Residential) across paid social channels to drive cable/internet/mobile and programmatic offerings.

ABC Studios

Managed and mentored a team of social buyers responsible for planning and executing multi-channel paid social campaigns, supporting 40+ shows including live Award Shows and special events.

Havas Media | Chicago, IL

October 2016 – November 2018 (2+ Years)

Social Media Specialist, Socialyse Team

Hefty Trash Bags, Orbitz Travel, Dish Network

Developed and executed multi-channel paid social media and influencer campaigns, managing multimillion-dollar budgets for brands including Hefty, Orbitz, Dish Network.

RP3 Agency | Bethesda, MD

February 2014 – October 2016 (2.5+ Years)

Social Media Strategist

Played pivotal role in building the agency’s paid social business (previously non-existent) to include such notable clients as Norfolk Southern, Human Resource Certification Institute (HRCI), Children’s National Medical Center and Greater Washington Board of Trade.

AARP | Washington, DC

January 2014 – October 2016 (Contract)

Social Media Manager & Consultant

Managed social media channels for AARP’s new sub-brand, Life Reimagined as interim support during transition between agencies; coordinated with outside vendors including National Geographic, The Moth, and the NFL to promote strategic partnerships.

HZDG Agency | Rockville, MD

October 2011 – November 2013 (2+ Years)

Social Media Manager, PR & New Business

Built, managed, and maintained agency social channels; owned company e-newsletter and blog (contributed 60+ blog posts); represented agency as main point of contact for press outreach, award submissions, industry events, speaking and sponsorship opportunities.

Certifications